Bucharest, May 7 -  Starting April this year, Saatchi&Saatchi PR has been chosen the public relations agency for PayPoint in Romania, following a pitch where another three agencies have participated. The contract is signed for one year period, the agency providing corporate communication services (media relations, reputation management), media training, strategic consultancy and event management.

„We recommence now a partnership started last year, when we punctually worked for PayPoint on a project which devolved very well. We are proud a big company like PayPoint, the leading bill payments and prepaid recharge company in UK and Ireland, has selected us as partner. This collaboration offers us the opportunity to enlarge our communication expertise in a very dynamic and exacting field like the financial market.” Larisa Petrini, Director of Saatchi&Saatchi PR, has declared.

PayPoint entered the Romanian market in 2007, aiming to roll out as soon as possible a branded bill payment service for the benefit of the 97% of householders who pay in cash, providing convenient retail outlets close to where they live or work. Entering the Romanian market, PayPoint acquired the Pay Store network from RTC, which provided them a foothold in the rapidly expanding on the local market of prepaid recharge services.