PAYPOINT:HOW THE RETAILER BENEFITS Why becoming a PayPoint retailer can help make your business more successful: By being a PayPoint retailer, you provide a valuable service to your local community which helps to differentiate your store offering from that of other shops in the area. Stores with PayPoint terminals attract additional payment customer footfall, enjoy greater customer loyalty, and benefit from increased sales and higher basket spends. Independent research* in the UK showed that: - 46% of PayPoint users said PayPoint gives them a reason to go to the shop when they have no other reason to go there - 51% of PayPoint users said the need to use PayPoint makes them a more regular shopper at the store - 58% of PayPoint users had made an additional purchase whilst using PayPoint - Their average spend was €10.57, excluding the PayPoint transaction *Source: ESA Market Research 2004 PayPoint plans to offer your customers more choice of payment schemes than any other network. PayPoint already accepts barcoded bill payments for more than 15 clients, gas, water, electricity, financial and telecom providers. PayPoint’s client companies will advertise PayPoint on bills and in regular customer communications. No retailer investment is required. The terminal, installation, training, POS material and permanent PayPoint signage are all provided free of charge. As part of PayPoint’s programme of on-going improvement, €11 million has recently been spent developing the new generation PayPoint terminal. Using feedback from retailers on the improvements they would like to see, the all-new terminal has been designed to be faster, quieter and easier to use. PayPoint also merchandises every site with eye-catching window, interior and counter-based POS materials to advertise the availability of the service. High-quality external signage is also provided. PayPoint provides unparalleled service support for its retail agents. The PayPoint Retailer Call Centre is open seven days a week from 9-21 [u1] to provide assistance with your technical, financial and customer service queries. PayPoint also has a national field force whose members are on hand to provide help, guidance and support on a wide range of operational, marketing and customer service matters.
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